For income investors, dividend stocks offer the perfect mix: steady cash flow and long-term growth potential. But with thousands of dividend-paying companies out there, how do you know which ones actually deserve a spot in your portfolio?

That’s where our proprietary ranking system comes in.

Each week, we publish a data-driven list of the Top 100 Dividend Stocks — and it’s nothing like your typical ranking. To even be considered, a company must have a minimum of five consecutive years of dividend increases. From there, we apply a custom-built scoring algorithm that evaluates each stock based on six core dividend metrics. This system is entirely numbers-driven—no opinions, no bias, no hype. The result is a consistently objective, transparent, and performance-based snapshot of the best dividend-paying companies in the market.

Here’s exactly how we rank each stock—and why these criteria matter.

1. Dividend Yield: What You’re Getting Paid Today

Let’s start with the most visible figure: dividend yield. It measures how much income you earn for every dollar invested. But while a high yield is attractive, it’s not always a sign of strength. Sometimes, it can signal distress.

That’s why in our scoring model, yield is a foundational piece—but never the whole story. A stock with a high yield but poor fundamentals won’t rise to the top. We look for healthy yields backed by solid financials and complemented by growth.

2. 5-Year Dividend Growth Rate: Building for the Future

Yield is about now. Growth rate is about where things are headed.

The 5-year dividend growth rate tells us how consistently a company has increased its payouts over time. This metric is a direct reflection of a company’s profitability trajectory and its commitment to rewarding shareholders.

In our scoring system, sustained dividend growth earns serious points—because companies that grow dividends tend to grow earnings, too.

3. 1 – Year Income Growth: A Window Into Recent Strength

Dividend growth is great, but we also want to know what’s happening under the hood—right now. One-year income growth gives us the pulse of the business. It highlights trends that may not yet show up in the long-term numbers.

If earnings are accelerating, that could signal future dividend hikes. If they’re flat or falling, it could raise questions. We factor this into our scores because momentum matters—and so does timing.

4. Payout Ratio: Can They Keep It Going?

The payout ratio tells us how much of a company’s earnings are being paid out as dividends. A payout that’s too high can spell trouble during economic downturns. Too low, and the company may be hoarding cash unnecessarily.

Our model rewards companies that maintain a smart, sustainable balance—enough to reward shareholders generously, but not so much that future flexibility is compromised.

5. Yield vs. 5-Year Average: Finding Value in Plain Sight

One of the most insightful signals we use is the comparison between a stock’s current yield and its 5-year average. If today’s yield is meaningfully higher than the long-term average, the stock may be undervalued relative to its historical range.

This metric helps us surface opportunities that the broader market might be missing—stocks where the dividend remains strong, but the price has lagged for temporary reasons.

6. 1-Year Stock Performance: Checking Market Sentiment

We also include the past year’s stock performance—not to chase returns, but to understand how the market is currently viewing the company. A total collapse in price can signal deeper issues, while moderate or improving performance supports the case for ongoing stability.

This input helps us avoid yield traps and ensures we’re not blindly backing companies in decline.

The Score: No Opinions, No Bias—Just Data

What truly sets our list apart is our custom-built scoring algorithm. Every stock is assigned a total score that blends all six metrics into one clear, actionable number. There’s no room for personal bias, sector favoritism, or emotional investing. Each stock earns its place based on measurable performance.

The algorithm does the heavy lifting. It ensures that the rankings are objective, balanced, and consistent—year after year.

Why It Works

Dividend investing works best when you can rely on the income and trust the business behind it. But too often, investors chase yield without context—or lean on gut feeling over facts.

By using this six-metric system, combined with our proprietary scoring model, we help you zero in on the companies that deliver today while building for tomorrow. The Top 100 list isn’t just a collection of popular names. It’s a carefully filtered group of businesses with the financial strength, growth trajectory, and value alignment to stand out from the crowd.

Whether you’re building a retirement portfolio or reinvesting for long-term growth, this list is designed to keep you focused on what really matters: quality, consistency, and reliable income.

Want to see which stocks are scoring the highest right now? Dive into our latest Top 100 and see where your favorites rank—and who might be worth a closer look.

We show the top 3 names to our newsletter readers.  Plus members have access to the full list plus all the other key metrics on our dividend growth lists.