Truist Securities downgraded Krispy Kreme from “Buy” to “Hold” after a disappointing first quarter and deteriorating financials signaled stormy conditions ahead. The company reported a 15.3% drop in year-over-year revenue to \$375.2 million, falling short of analyst expectations. Losses deepened to \$33.3 million from \$8.5 million the year prior, prompting management to withdraw full-year earnings guidance. One major concern is the slowdown in its McDonald’s partnership, where expansion has been temporarily paused due to profitability challenges.

📉 Truist noted the speed and severity of the downturn as surprising, particularly after prior management optimism. Strategic missteps and operational inefficiencies—such as underperforming delivery routes—have compounded pressures. Truist now believes it may take multiple quarters for Krispy Kreme to restore market confidence.

đź’¸ Dividend Suspended: To conserve cash and begin chipping away at its \$1.35 billion debt load, Krispy Kreme has eliminated its quarterly dividend of \$0.035 per share. This move ends a previously modest yield of 3.23% and further signals a shift toward capital preservation over shareholder returns.

📉 Stock Impact: DNUT shares have fallen over 68% year-to-date, drastically underperforming the broader market. Investor sentiment has eroded as doubts mount over the company’s ability to stabilize its operations and reignite growth.

📦 Looking Ahead: Management plans to shutter 5% to 10% of inefficient delivery doors and re-focus efforts on improving margins in its existing network. The success of these restructuring efforts, and a possible reboot of the McDonald’s deal, could determine whether the company can bounce back—or continue melting under pressure.