Procter & Gamble (NYSE: PG) just received a notable upgrade from RBC Capital Markets, moving from Sector Perform to Outperform, with a new price target of $177. This shift highlights growing confidence in PG’s ability to navigate economic uncertainty while delivering steady, reliable growth.

📈 The upgrade is rooted in two major drivers: the unwavering demand for P&G’s essential consumer products and the company’s demonstrated pricing power without losing volume. RBC analysts pointed out that products like cleaning supplies, personal care, and baby essentials maintain strong household penetration even when consumer spending tightens.

🛠️ On the operational front, Procter & Gamble’s cost efficiency programs and supply chain improvements have meaningfully strengthened margins. This has created a springboard for better earnings growth projections heading into 2025. With consumers gravitating toward trusted brands during economic slowdowns, PG’s defensive positioning and brand equity shine even brighter.

💵 From a dividend perspective, Procter & Gamble remains a fortress. The stock currently offers a dividend yield near 2.4%, backed by an astonishing 130+ years of uninterrupted dividend payments and 68 straight years of dividend increases. The payout ratio of around 60% shows a healthy commitment to returning capital to shareholders while retaining enough for future expansion. For income-focused investors, PG remains a prime cornerstone holding.